More Than Half Of Companies Say They Are Using Social Media With No Strategy

by Gavin O'Malley
22/06/2010

While 78% percent of corporate respondents say their company is using social media, only 41% say they have a strategic plan in place to guide such activity, according to a new study from marketing firm Digital Brand Expressions.

Of those companies that have some semblance of a social media strategy, 94% say that marketing activities are included in the plan; 71% said public relations were factored into the equation; and 55% say that they use social media for sales-related activities.

26 informes, presentaciones y guías de descarga gratuita sobre Redes Sociales en Español

Una recopilación de unos 26 documentos recientes (finales del 2009/principio del 2010) para profesionales, empresas y usuarios interesados en el Social Media Marketing y las redes sociales.

http://bit.ly/9RX48Y